Social media marketing is a time intensive activity. Without the right tools, you can end up spending too much time on social media activity to the detriment of other equally important business tasks.
To be more effective and free up your time for other tasks, you only have two options. Outsource your social media efforts to an outside agency or invest in the right tools. For many small businesses with small marketing budgets, hiring outside help isn’t an option. If you are that kind of a business, then you should definitely check out this list of tools that will literally turn you into a social media pro.
Hootsuite is mainly a post scheduling and social media monitoring tool. It works with over 35 social media networks and has great analytics that provides you with deep insights about how your audience is engaging with your posts.
2. Google Alerts
Google alerts is predominantly a notification service and web monitoring tool. Google Alerts is the best way to monitor the web for mentions of your brand, yourself, your competitors or anything else you would like to monitor. It’s as simple as logging in to Google.com/alerts using your Google Account and typing in a word or phrase that you want to receive alerts about. Anytime, the word or phrase is indexed by Google, you get an email alert to check out the link. This allows you to stay up-to-date on important stuff that could have an impact on your business.
If there was ever a fantastic social media scheduling tool designed, it has to be Buffer. Buffer puts post scheduling on steroids. All you need is to paste the link content into the interface and then select a posting schedule. After that, the application goes to work posting automatically for you. With the basic premium plan that costs $100 a month, you can schedule up to 100 posts to several social media networks. The link analytics are also insightful and very easy to understand especially for complete beginners. In the event that you need to reschedule posts again, you don’t need to copy and paste the links again, you simply scroll down and hit the “Re-Buffer” button and the post is set back into the scheduling queue.
Buzzsumo is a content and SEO marketing tool. With this tool, you can find out the content that works best for your business as well as identifies your key social media influencers.
5. CoSchedule Headline Analyzer
As the name implies, CoSchedule helps you write compelling headlines. It does this by taking into account word structure, emotion, structure, length, emotional appeal, and several other elements. Writing better headlines allows you to get more engagement, shares, and traffic back to your blog posts. CoSchedule has plans for solopreneurs as well as big teams.
Canva is a visual content creation and posting tool. As you know, visual content is big on social media. Visual content attracts more engagement. Canva has a raft of tools to help you create great visual content from an extensive library of layouts. You don’t need any graphic design skills to start using Canva. Once you have created your content, you can post it to several social media accounts at the click of a button.
While most of the applications named above are used with a wide variety of social media networks, TailWind focuses on the visually heavy Pinterest and Instagram. With one tool, you can discover content, schedule posts, monitor conversations, amplify reach, and analyze results.
Buffer is a social media scheduling tool that integrates with Buffer. It works to automatically re-buffer content. Their most basic tier is $5 dollars a month for a maximum of three social media profiles. Once you get a subscription, grant Hiplay access to Buffer.
Three columns separate each social media profile. Anything that has already been published by Buffer shows up in the unprocessed tab. Simply select the content that you want to re-buffer automatically and it shows up in its proper column. Depending on the frequency you have configured, Hiplay will randomly select which post to re-buffer. If you want to retire a post, you just click Archive and it’s archived, and, vice versa if you change your mind. HiPlay closes the automation loop in Buffer where you have to manually re-buffer content.
This list certainly isn’t exhaustive. There are hundreds of social media management tools that help simplify tasks and get more done. But, these are the tools used by leading social media marketers. So, if you want to emulate the experts, you definitely want to check them out.