“How can I make people visit my blog?” is a common question.
I read it in Facebook groups.
I read it on my blog in the comments section.
I read it Quora.com, the question and answer site.
Getting people to visit your blog is easy.
It involves a simple, 3-step, free strategy.
By the end of this post, you ‘ll be able to follow the 3 steps to bring people to your blog or website.
Step 1: Optimize for Search Engines
Do your Research:
Before publishing, I do keyword research to ensure people will come to my blog from search engines.
Although there are many excellent paid tools, I use free tools and methods.
One of my favorites is Ubersuggest.
Enter your keyword, hit “Look Up,” and you’ll find a keyword that you can rank for.
There are billions of searches on Google and other search engines. Can you imagine if you can get a piece of this enormous pie?
This is what I shoot for, who I write for.
If it’s valuable enough for Google’s search engine users, my readers should find the article helpful.
However, by writing for search engines, my posts don’t sit dusty on the proverbial shelves.
You want to repurpose your posts after publishing so dust doesn’t turn to mold.
By doing your keyword research, and tagging your posts with the keywords keyword tools tell you have strong traffic potential, you are dramatically increasing the number of people who come to your blog or website by boosting your organic traffic coming to you from search engines.
In addition to traffic potential, think of the monetization potential of you’re a marketer seeking this online visibility.
The screenshot shows a sample search of the keyword phrase “How to Get Out of Google Sandbox.” You can see that there are 30 searches for the term each month.
Would you try to rank on Google for that term, in other words, try to land your article on Google’s search engine results pages (SERPs)? Some people would not considering the number is low. Others would assume that the bigger bloggers wouldn’t try for a count that small, so the field is clear for them.
Certain tools like KWFinder will tell you the difficulty level in addition to the search volume.
I have been able to get thousands of visitors from search engines to my posts as this screenshot of my blog stats shows.
Optimize your Blog Posts
Once you’ve decided on your keyword or keyword phrase, put it in different places in your post:
- the URL,
- the SEO title (preferably at the beginning
- Type the keyword or keyword phrase in the “tag” section.
- Put it on each image’s tag.
- Put it in the meta description.
- Put it at the beginning of your post.
- Put it at the end of your post.
- Put it in the body of the post but not too often or you’ll be guilty of keyword stuffing.
- Synonyms (LSI keywords) for your keyword are valuable too.
- Put the keyword in the subheads.
- Include the keyword in future posts (called “anchor text”) and link back to your post. Links pointing to your article help it gain search engine visibility.
Step 2: Promote Your Posts on Social Media
This is where I have inside help: I use a free service, Missinglettr. they make 2 campaigns a month for me. They tell me which hashtags on Twitter and Instagram will get me the most traffic. They even write my social media posts for me! (I am not an affiliate.) Here is information about the Missinglettr service: Missinglettr: How to Boost Traffic & Save Time with This Amazing Automation Tool.
The truth: You should promote everywhere. I realize this is time-consuming, but you should only promote everywhere initially. See which sites bring you the most traction and continue to promote there. I just learned today that LinkedIn is my 3rd best social media traffic generator behind Facebook and Twitter. I will certainly continue to promote on LinkedIn. Here are 79 free places you can promote your blog posts. See which ones generate traffic for you.
Note: At this point in the traffic generation strategy, you should not promote on Facebook. This comes in Step 3.
Step 3: Use Your Analytics to Guide You
The next day after posting on Twitter and Instagram, I go to my analytics. Whichever posts received the most retweets and/or likes, I put that into a Facebook post and post it in Facebook groups that allow me to self-promote. These 18 Facebook groups allow you to promote your posts each day, whatever niche you’re writing in: 18 Facebook Groups You Need to Join Today
Note: The free version of the Buffer tool I use to schedule my posts no longer shows the analytics I need. No problem! The Buffer app tells me which posts are “Top Posts.” Those are the ones I use to promote in Facebook groups.
This is an easy, free strategy to get people to come to your blog. In addition, both your bases are covered. You generate both organic and social media traffic with these 3 tips.
Important reminder: When the traffic starts rolling in, you want to be prepared with a juicy optin, so your visitors get on your mailing list which will lead to more traffic for you when your new subscribers return. There are many free, creative optins that will grab your visitors’ attention.
Have patience, have fun, and you’ll be able to see a swarm of visitors arriving on your blog or website.